Fruit Sensation

The new fruit brand of the Univeg Deutschland Group offers the food retail trade an integrated concept with an easily recognizable design and tasty advantages for the consumer.

At the Fruit Logistica in Berlin the Univeg Deutschland Group present the new brand line for the first time. After the successful introduction of black HASS avocados under „Black Sensation“ last year the product line „Fruit Sensation“ is now extended to other products.

The products highlighted at the fair are pineapples („Gold Sensation“), watermelons („Red Sensation“) and limes („Green Sensation“). Further products will follow.

Concept

Only selected fruits of high quality will be offered under the brand name „Fruit Sensation“, because „Fruit Sensation“ means:

• best proved quality
• full taste, and
• attractive colour.

Of course the compliance with the product safety regulations is strictly observed and monitored by independent food laboratories. 

"Fruit Sensation" is something special and therefore not available at anytime but always when the high quality requirements are met at origin. Only selected fruits may bear the name „ Fruit Sensation “ .

Brand Design

The attractive, brightly coloured design makes the brand easily recognizable for he consumer and contributes to customer retention. Integrated marketing elements (carton, label, sticker, pineapple tag) are each designed in the colours of the corresponding brand.